Nowadays, live streaming is very common. Broadcasting an event online allows you to reach a wider audience and increase brand awareness without geographical restrictions. However, live streaming has a significant disadvantage for many broadcasters and viewers. They don’t naturally foster the sense of community and audience involvement that their real-life equivalents do. This post will show you how to overcome this problem and communicate with your viewers during a live stream.
What is an interactive live stream?
An interactive live stream is a web-based live video event where viewers may pick, alter, or add to the live stream’s content. This live broadcast may take the shape of a town hall, webinar, or virtual event. With frequent possibilities for participation, such as live chat, polls, and quizzes, and interactive watching routes, the goal is to keep your audience learning. The degree to which your viewers interact with you, your brand, your product, and one another will determine the success of your live broadcast. The majority of event planners utilize live streaming services to keep their audience involved and active.
Tips to level up your live stream
Understand your objectives and audience
You must be aware of your audience if you want to successfully engage them. Prior to developing further engagement strategies, first, understand their demands. If you are hosting a live stream for your audience, you should identify the objectives of your stream. What type of live stream or webinar are you offering? Is it entertaining, instructive, or commercial in nature? Establish your goals for your live broadcast and its purpose.
If you are hosting a live stream, it must include a live chat feature. It will let the audience respond to the material and ask questions without interfering. Live chat tools are available from live streaming service providers, which might entice your viewers to take part in the live session.
Polls and quizzes
Polls and quizzes allow you to change up your event while keeping on the subject, much like gamification. It’s really simple to set up and access polls and quizzes during your live-stream presentation.
Don’t focus on selling
Make sure your product or service sticks in your client’s minds, but don’t go overboard. The value of educating or otherwise adding value to your audience outweighs the worth of promoting your business. People will rapidly stop listening if all you talk about is how fantastic your items are. Give them the knowledge that they couldn’t have known without viewing your live stream instead, and try to narrate a tale that keeps them interested and, most importantly, entertained.
You can clearly mention your company and its goods, but make it engaging by, for instance, giving a product demonstration. To ensure that viewers learn more and don’t leave with anything, always respond to their queries and provide use instances.
By definition, most live streams are interactive. However, in practice, they frequently devolve into one-way information-distribution sessions, gaming, or informal discussion sessions with visitors. You don’t always want your video conferencing and live streaming to morph into a webinar or interview, making your viewers feel excluded. Therefore, setting up a brief Q&A session is a terrific idea to increase participation. You may use the best live-streaming platform to create engaging Q&A sessions.
You can start by compiling a list of questions that have already been posed by your audience or a list of frequently requested questions. Encourage your audience to ask as many questions as they can while you are still live.
Prepare appealing visuals
You should inform your audience before your live streaming event about the time and reasons they should watch. Make advertising initiatives to attract additional viewers to the stream. Visuals are crucial for any type of presentation, including product demonstrations and on-demand live streaming. In order for users to recognize this stream, all of your communications should be consistent, including the adverts, stream background, and any other materials you give out.
Use strong colors and legible fonts, but try to keep your graphics free of too much text. Use PowerPoint slideshows sparingly, with no more than one idea on each slide, and avoid showing the same slide for more than a minute or two at a time. If you show a video, be sure it is of high quality.